• Led design and branding initiatives for pharmaceutical and biotech clients, balancing strict regulatory requirements with bold, differentiated visual storytelling.
• Presented creative concepts confidently to clients, explaining rationale for design decisions and incorporated feedback to ensure project success.
• Supported print and physical design needs where required, including tradeshow booth design and marketing collateral.
• Conveyed scientific information into compelling and memorable messages for marketing campaigns.
• Led a major brand overhaul, defining a new logo, color palette, and icon set, which translated into a design system applied consistently across web, trade show booth design, marketing collateral, and social content
• Contributed to a positive, collaborative creative culture: sharing ideas openly, giving and receiving feedback constructively, and helping raise the bar for the whole team.
• Organized and maintained a well-structured shared asset library, ensuring files were easily accessible across the creative team.

• Designed digital solutions for websites and apps, building design systems compliant with WCAG AA / ADA accessibility standards.
• Collaborated closely with development team to ensure high quality implementation and best practice.
• Created wireframes, user flows, high-fidelity designs, interactive prototypes, and production-ready assets in Figma.
• Designed beautiful, intuitive experiences across desktop and mobile.
• Developed and evolved scalable design systems and components.

• Designed a high volume of social, deck, and promotional assets in a fast-paced agency environment, managing multiple clients and competing deadlines simultaneously.
• Competently managed workload across multiple accounts and clients while maintaining caliber, quality, and accuracy.
• Stayed up-to-date with industry trends, conceptualizing and developing visually engaging ideas that translated across various media, ensuring that all deliverables meet the highest standards of quality, creativity, and brand consistency.
• Carried the ability to move quickly, manage multiple priorities, and iterate without sacrificing quality.

• Served as sole design resource for a multi-campus church, owning visual output across print, digital, brand, and video, while also recruiting and training creative volunteer teams.
• Cultivated and maintained strong relationships with the creative team, mentoring volunteers and interns
• Constructed design assets and storyboards for video projects
• Maintained website & social platforms
• Worked in real-time providing quick turn arounds for event and service recaps
• Established brand and sub-brand guidelines, pushing the visual design and providing greater consistency across channels
• Looked to iterate and improve design processes and workflows to maintain efficiency, quality, and creative momentum
• Designed for a wide range of organizational design needs inlcuding campus signage and banners, booklets and annual reports,  series of assets for event promotion and fundraising campaigns, murals and installations, merch and apparel, and more

• Designed graphics and provided event photography for Hope College's Public Affairs and Marketing team, supporting campus event coverage and art installations.
• Worked quickly, remaining calm and focused under tight timelines and live event conditions to turn around photo galleries efficiently
• Created memorable promotional marketing assets that demonstrated a strong understanding of typography, layout, and visual storytelling
• Installed vinyl signage and wall graphics for gallery exhibitions and openings, approaching each installation with an eye toward wayfinding and how visitors would experience and move through the physical space